Advertising Plan Pro

More info and purchasing Advertising Plan Pro

• Expert Content—From expert integrated marketing communications specialists to help you produce a detailed plan.
• For Advertising Account Managers—Increase the efficiency of your account management relationships, improve the quality of your creative strategy documents, and assure they are in line with your clients' goals and objectives.
• For Business Owners—Build a cohesive, integrated marketing communications campaign that ensures your advertising and communication efforts inform, educate, persuade, and remind your customers what you want them to hear.
• For Marketing Account Managers—Decide how much your advertising should cost, how much should be invested in making sales grow and validate that investment to others.

What's in it for me?

What's in it for me?
Advertising Plan Pro will assist you in developing a complete integrated marketing communications campaign. The software takes you step by step, from strategic analysis of your customers, industry communication characteristics, brand positioning and corporate-image decisions, right through to hands-on implementation of choosing your communication vehicles, designing advertisements and public-relations campaigns, creating a budget, and evaluating the effectiveness of the campaign.

Whether your objectives are to increase traffic through your business, raise awareness of your business to potential customers, increase sales, or analyze the promotional opportunities available in your industry, Advertising Plan Pro gives you all you need to ensure that you get your business heard.

Advertising Plan Pro guides you through:

• Detailed analysis of the promotional opportunity
• Evaluation of the target market
• Development of brand, corporate and positioning strategies
• Outlining specific communications objectives
• Development of evaluation procedures
• Estimating your communications budget

Save time and save money! Plan your campaign with Advertising Plan Pro and make sure your advertising budget works for you!

Requirements

• Requirements - Windows® XP, 2000, ME, NT4, 98, 95. Pentium processor® or comparable recommended. RAM: Operating system minimum requirements.